If you’ve got this far you will already be well aware of the importance of wellbeing in products across all markets.
We can help you to have confidence that your next range can have the botanical appeal you are seeking. It may be that you want to look at functional products; it may be that you are looking for fresh inspiration. Whatever it is we can help you to achieve it in a way that is in line with your brand identity.
By understanding where your company currently sits in the market, your customer base and where you would like to be, we can start to suggest wellbeing strategies that might fit with your vision. We can suggest functional ingredients; help to build functional blends for drinks, food or cosmetics. We can help you name your products and write copy that entices the consumer without making health claims.
We are here to listen to your brand story, understand where you want to go and make suggestions about how you might get there.
There are plenty of external forces affecting the market right now. From reduced sugar allowances, to minimum alcohol pricing to millennial lifestyle choices. The list is endless. All require manufacturers to adapt or be lost. But the key thing for us is adapting in a CREDIBLE way. Nothing that feels icky. Nothing contrary to where your brand is already heading. Instead, take your consumers with you. Attract new ones along the way.